The call comes from officials of the Caribbean Tourism Organization, which announced a year-long program of “rediscovery” of the region that is targeted to overseas-based Caribbean nationals.
The CTO announced the program on Thursday evening at the 2011 Diaspora Forum held in New York as part of Caribbean Week in the Big Apple.
“Home is the Caribbean. That’s the message,” said Johnson Johnrose, Communications Specialist at CTO headquarters in Barbados. He disclosed that the plan of action is for a year-long build up that will include the eventual creation of a Caribbean discount card for Diaspora national travelling back to the region to receive discounts on hotel stays, car rentals, airline travel, tours, shopping, etc.
He also announced that the program will include a marketing campaign targeted to Diaspora media and will see the launch eventually of a Caribbean Diaspora conference, a Caribbean Diaspora Awards ceremony that is on par with the Emmy’s and Oscar awards and a push to engage Caribbean celebrities to also rediscover home.
The evening included the launch of the first phase in the program, the unveiling of a website targeted specifically to the Diaspora and titled One Caribbean Diaspora. The site, http://onecaribbeandiaspora.com/ was developed by New York-based, Caribbean-owned digital media company, Hard Beat Communications in collaboration with Caymana Consulting.