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Adidas Sees World Cup Boosting Soccer Sales to $2.7 Billion
Bloomberg The company will continue to have double-digit growth in Latin America, he said. Brazil is hosting the World Cup for the second time since the tournament was established in 1930. The country last welcomed the global soccer event in 1950. The final will … UPDATE 2-Adidas sets new soccer sales goal in World Cup year ADIDAS AG : Adidas Expects 2014 Soccer Revenue of EUR2 Billion |