Asia messaging apps seek to upend rivals with marketing might – Reuters UK

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Economic Times

Asia messaging apps seek to upend rivals with marketing might
Reuters UK
TOKYO (Reuters) – In the battle to become the global messaging app of choice, China's WeChat and Japan-based Line have brought out some large marketing guns – TV ads featuring soccer star Lionel Messi, for instance – that have powered promising bursts
Asian messaging apps using marketing and not just word of mouth to pull in usersThe Malaysian Insider

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