Burberry opens new Shanghai flagship

Burberry's Kerry Centre Flagship in ShanghaiThe London-based luxury brand has opened a new flagship store in Shanghai, its largest in China so far and the first in the country to feature the Burberry Beauty room concept.  Located in the city’s Kerry Centre in Shanghai’s Jing An district, it’s the British brand’s eighth location in the city. Open from Monday, the store will get an official launch with an event on April 24 designed to bring London to Shanghai with an immersive digital Burberry experience.  With the full Burberry lines in-store, there’s a dedicated watch area, and the first in-store Burberry Beauty room in China.