BVI Gets New Director of Tourism

News Americas, TORTOLA, British Virgin Islands, Fri. Jan. 11, 2013: The British Virgin Islands Tourist Board has a new director of tourism.

Sharon Flax-Mars was named the new director on Tuesday January 7th by Premier and Minister of Tourism of the British Virgin Islands, Dr.D. Orlando Smith.

Flax-Mars is a veteran tourism and hospitality professional with over 25 years of experience. Her entry into tourism and hospitality began at an early age assisting her parents in the operation of one of the first BVI owned hotels – Fischer’s Cove on Virgin Gorda. Throughout the course of her career she has held a variety of senior posts within the tourism and hospitality industry for which she has garnered recognition.

Flax-Mars brings proficient senior management ability and experience to the post: at Rosewood Little Dix Bay, she held the post of Rooms Division Manager for 10 years and most recently ended her two-year role as Human Resources Director, overseeing a staff of 300.

She also served as a member of the BVI Tourist Board across three administrations.

“Our British Virgin Islands have unparalleled beauty and charm unlike any other islands in the Caribbean,” said Flax-Mars, in commenting on the appointment. “The caring and gentle people of the BVI hold a distinct pride in our island; and the end goals of our Premier, and by extension all of us, is for a better way of life so it becomes the goal of my team and I to move tourism forward. Our goal is to increase visitors to our islands; ensure that we help to create memorable moments and experiences; and create a wow factor during their visit so that we become their destination of choice.”