By NAN News Editor
News Americas, LONDON, England, Weds. March 22, 2023: Caribbean soccer star, Raheem Sterling, has become an angel investor in an online supermarket that sells African and Caribbean goods.
Sterling, who was born in Jamaica and plays for Chelsea, invested in the online grocery, Oja, that was founded in 2020 by Mariam Jimoh.
Oja delivers African and Caribbean goods across London, with a recent expansion into Birmingham. Catering to various cuisines and dietary requirements, Oja’s rapid growth has filled a void in communities throughout the city.
In addition to stocking African and Caribbean foods, the platform recently started selling beauty and hair care products, with plans to stock household items. Oja will use the funding to expand its product offering for more cultures and regions.
“I can get my favorite home comforts, like Biggas and plantain chips, and having access to these products at short notice is amazing,” commented Sterling on the investment. “I am sure that the wider African and Caribbean communities will appreciate this too, and this is a key reason why I joined this investment round.”
Jimoh, according to Versus said: “Within this community, we share a love of food. We feel the intrinsic link between who we are and how we relate to our cultures through food, and we share the frustration over its access.”
“This authenticity shines through, and we’re thrilled that Raheem not only recognised the problem we’re trying to solve but wants to join us in solving it for even more people,” Jimoh.