Better Jobs, Not Just More Visitors, Will Shape The Future Of Caribbean Tourism – World Bank

News Americas, NEW YORK, NY: For decades, tourism has been the Caribbean’s most powerful economic engine, driving foreign exchange earnings, employment, and growth across the region. But new analysis suggests that the sector’s future success of Caribbean tourism will depend less on rising visitor arrivals and more on a fundamental shift in the quality of jobs it creates.

According to research and analysis from the World Bank, tourism’s role in the Caribbean economy is undeniable. The sector contributes a significant share of regional GDP and supports millions of jobs, making it one of the largest sources of employment across island and coastal economies. Tourism also plays an outsized role in employing women and young people, often serving as the first point of entry into the labor market.

Yet, despite its scale and importance, tourism has struggled to consistently deliver stable, high-quality employment that allows workers to build long-term economic security.

The Job Quality Gap

While tourism creates jobs at a faster pace than many other sectors, those jobs are often characterized by seasonal contracts, income volatility, and limited career progression. As a result, workers may remain economically vulnerable even when employment levels are high.

World Bank analysis examining tourism employment in select Caribbean countries shows that tourism jobs generally outperform those in primary sectors such as agriculture, but often fall short of the quality found in manufacturing and other service industries. In practical terms, this means that tourism workers may have access to benefits and acceptable working conditions, but face weaker job stability and fewer opportunities to advance.

This instability is not evenly distributed. Young workers frequently hold entry-level tourism jobs that offer experience but little security, while women – who make up a majority of the sector’s workforce – continue to face persistent gaps in earnings and job quality. Rural communities and resort-adjacent areas also tend to see lower-quality tourism employment than urban centers, reinforcing geographic inequality.

Lessons From the Pandemic

The COVID-19 pandemic exposed the structural weaknesses of tourism-led growth. Border closures and travel restrictions triggered widespread job losses across the Caribbean, leaving hundreds of thousands of workers without income almost overnight. The crisis underscored how heavily tourism jobs depend on global conditions beyond the region’s control.

For policymakers and investors, the lesson was clear: tourism growth that is not paired with workforce resilience can quickly unravel in the face of external shocks.

As the region recovers, the focus is shifting from how many visitors arrive to how tourism revenues are distributed – and whether workers can rely on tourism jobs to support households during both good times and bad.

Rethinking Tourism As A Business Strategy

From a business and economic development perspective, improving job quality in tourism is increasingly seen as a competitiveness issue. Destinations that offer better-trained, more stable workforces are better positioned to deliver higher-quality visitor experiences, adopt digital tools, and pivot toward sustainable tourism models.

The World Bank points to several policy and market-oriented approaches that could help tourism generate better jobs. These include encouraging formal employment through simplified regulations and targeted incentives, expanding vocational and skills-based training aligned with digital and sustainable tourism trends, and strengthening enforcement of labor standards.

Equally important is building stronger linkages between tourism and the wider economy. When hotels, restaurants, and tour operators source more goods and services locally – from farmers and fishers to creatives and service providers—the economic benefits of tourism spread more broadly, supporting jobs beyond the hospitality sector itself.

A Turning Point For Caribbean Tourism

The Caribbean’s natural beauty, cultural assets, and proximity to major markets ensure that tourism will remain central to the region’s economic future. But the World Bank’s findings suggest that the next phase of growth will be defined not by volume alone, but by value – particularly the value created for workers.

For governments, businesses, and investors, the message is increasingly clear: tourism that delivers better jobs is more resilient, more inclusive, and better positioned to support long-term development.

As Caribbean nations rethink their tourism strategies, prioritizing job quality may prove to be the most important investment of all – one that strengthens both the industry and the communities that sustain it.