CMO Predictions For 2013 — Part 1: MasterCard, Philips, Western Union … – Forbes

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Forbes

CMO Predictions For 2013 — Part 1: MasterCard, Philips, Western Union
Forbes
Scott plans to tap into the insight from their consumers' origins – key diasporas like China, India, Latin America and the Philippinesand then customize content specifically for them. Delivering that content via both digital and mobile will be a big