The Spanish apparel brand is celebrating its 30th anniversary by hiring world class supermodel Adriana Lima. The tie-up does not come as a surprise, as the 32-year-old model walked the runway for Desigual in July during Fashion Week in Barcelona. Announcing the news, the brand declares that it sees Lima as the embodiment of its slogan “La Vida es Chula” (“Life is Cool”). “Adriana will be an excellent ‘la vida es chula’ ambassador because she reflects our values and represents Desigual women who are confident, optimistic and full of life.
