Football: Kit suppliers hope to tear strips off rivals in World Cup

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Italy's forward Mario BalotelliThe fashion stakes will be high in Brazil for the next four weeks and it’s not just the players wives and girlfriends who will be setting the pace at the World Cup finals. The strips worn in the first World Cup in 1930 when players in Uruguay wore simple jerseys and shorts made of natural fibres seem from another world. The 32 kit deals are worth a combined $375 million a year with France having the most lucrative — a $60.5 million a year sponsorship contract with Nike — as England’s deal with the American group is worth an annual $42 million. Germany have the third-biggest deal with Adidas, ahead of Brazil, reigning world and European champions Spain, Italy, and Russia.