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News Americas, NY, New York, Fri. May 24, 2013: Hard Beat Communications chief marketing officer, Felicia J. Persaud, is among the B.I.G. awardees set to be honored this Caribbean American Heritage Month in New York City.

Persaud will receive a Game-Changer Award in the media category at the Business Innovators & Game-Changers, (B.I.G.), Awards, scheduled for June 28, 2013 at the Adria Hotel & Conference Center in Bayside, New York.

The event is being presented by WhereItzAt Magazine, a New York City publishing leader in Caribbean entertainment and culture, to honor the achievements of established women and minority-owned, small businesses and business leaders while recognizing the accomplishments of young entrepreneurs in the New York Metropolitan Area.

The B.I.G. Awards is also focused on recognizing the pioneers or “Trailblazers” who paved the way for other generations to follow.

“It is that dynamic interaction with so many dedicated, courageous and enterprising entrepreneurs that makes us committed to recognizing and honoring those who have demonstrated business innovation and leadership,” commented WhereItzAt Chairman & CEO, Clive Williams.

Persaud is an award-winning, Caribbean-born journalist, columnist and activist who founded Hard Beat Communications, Inc., in 2004.

She currently serves as the CMO of the company, a pioneer in digital media publishing in the Caribbean and Caribbean Diaspora region via News Americas com, formerly CaribWorldNews and CaribPR Wire, the only newswire of the Caribbean and part of the PR Newswire. The executive of the award-winning digital media solutions company also founded Invest Caribbean Now, the definitive investment forum on the Caribbean, in 2011, in partnership with the Caribbean Tourism Organization.

Additionally, Persaud is a senior partner at the New Sports Group and despite her hectic schedule remains an immigration columnist for the 100-year-old New York Amsterdam News paper as well as a weekly panelist on WLIB radio and the Uhuru Radio Network. She sits on the board of the Bowling Green Association and Monroe College and is the founder of CARIB ID, a lobbying group that secured a bill in the U.S. Congress and Senate to urge for Caribbean nationals to have their own category on U.S. Census forms.

The B.I.G award recipients for 2013 are:

Food & Beverage
Chris Roberts & Joan Lewis – Owners, The Door Restaurant (Best in Customer Service Award)
Colette Burnett – Owner, Super Wings NY (Entrepreneur of The Year Award)

Concerts & Special Events
George Crookes – CEO, Jammins Promotions (Innovator Award)
Lloyd “Frano” Francis (Game-Changer Award)

Malene Barnett – Principal/Creative Director, Malene B (Innovator Award)
Anishka Clarke & Niya Bascom – Founder & Executive Director, Ishka Designs (Innovator Award)

Alsion Roach – CEO, The Alsion Roach Group, LLC (Leadership Award)
Mandell Smith – Agent. State Farm (Entrepreneurial Spirit Award)

Media (Print & Electronic)
Felicia Persaud – CMO, Hard Beat Communications/CaribPR (Game-Changer Award)
Robert Clarke – Founder & CEO, Irie Jam Media Group (Leadership Award)

Trailblazers Award
Patricia Chin – Founder, VP Records
Mark Smith – Agent, State Farm

Young Professional of The Year Award For Community Service
Caron Washington – President, Urban League of L.I. Young Professionals

Commitment to Community Award
Rita Joseph – RJ Media
Detective Jovoda Cooper – NYPD

For tickets and more information call (917) 749-7613 or log on to

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