H&M reclaims title as world’s top organic cotton buyer

H&M was the world's largest buyer of certified organic cotton in 2013, 2011 and 2010.In 2013, 10.8 percent of the cotton used by H&M was certified organic. This may not seem like a lot, but it was enough to make the fashion giant the leading purchaser according to Textile Exchange’s Organic Cotton Market Report 2013. In the past, H&M led the ranking in 2010 and 2011 before slipping into second place in 2012. “We are very proud of this achievement and we have set a clear goal to further increase our usage of certified organic cotton.