H&M upcycles old clothes into new denim collection

Christmas in August

Launched in February 2013, H&M's used clothing drive provided the materials used to make these women's jeans from the brand's new capsule collection.This new capsule collection will go on sale in late February. For the first items from its clothing drive, H&M upcycled cotton from used clothes into denim. Altogether, three pieces for men (two pairs of jeans and a denim jacket) and two for women (a pair of jeans and a sleeveless vest) will go on sale to the public from this February. Through its clothing drive, launched in February 2013, H&M has collected 7.7 million pounds of used clothes so far.

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