Honeymoon between TV and the IOC: Enriching the Olympics and spinning stories – Asahi Shimbun

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Honeymoon between TV and the IOC: Enriching the Olympics and spinning stories
Asahi Shimbun
The IOC negotiates with networks over broadcast rights for separate regions, such as the United States, Europe, the Middle East, Japan and South America. "The winning bid price for the U.S. became a benchmark, and the figure for Japan went up in 

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