How Asian messaging apps plan to beat US rivals – ABS CBN News

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Economic Times

How Asian messaging apps plan to beat US rivals
ABS CBN News
TOKYO – In the battle to become the global messaging app of choice, China's WeChat and Japan-based Line have brought out some large marketing guns – TV ads featuring soccer star Lionel Messi, for instance – that have powered promising bursts of
Asian messaging apps using marketing and not just word of mouth to pull in usersThe Malaysian Insider

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