How Fox Deportes Turned It Around to Dominate Spanish-Language Sports – TheWrap

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TheWrap

How Fox Deportes Turned It Around to Dominate Spanish-Language Sports
TheWrap
since it brought in new Executive Vice President and General Manager Vincent Cordero (left), who came up with a novel idea: Stop thinking of viewers as Latin Americans who live in the U.S., still loyal only to popular Latin American sports like soccer.