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American actress and model Amber Valletta is the new face of H&M Conscious.After announcing the name of its latest brand ambassador in November, the Swedish retail chain has communicated additional details on its partnership with the American actress and model and on the next Conscious collection. This coming year, H&M is promoting its environmentally responsible side through not one but two Conscious collections, including one designed in partnership with the Ever Manifesto collective. Picking up the torch from Vanessa Paradis, who starred in the eco-friendly label's campaign in 2013, Amber Valletta will model pieces from the 2014 H&M Conscious collections in a forthcoming campaign. And the ready-to-wear brand has provided more details on the new partnership.

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