Jimmy Cliff Picks Up Grammy

SANDALS Resorts (300 x 250)

News Americas, LOS ANGELES, CA, Mon. Feb. 11, 2013: The voice of the jingle behind the now infamous Volkswagen ad has won the reggae Grammy at the 55th Awards on Sunday night in Los Angeles.

Reggae legend Jimmy Cliff, 64, took home the Grammy for “Rebirth” on the UMe/Sunpower label. Cliff beat out Sean Paul, Toots & the Maytals, Sly & Robbie and The Jam Masters and the Original Wailers to win the award. Rebirth sold favorably and earned strong reviews from major publications such as Rolling Stone.

It was only Cliff’s second Grammy. His first Grammy triumph came in 1986 with Cliff Hanger though he was nominated for a Best Reggae Album Grammy seven times including for Reggae Nights (1985), Club Paradise (1987), Hanging Fire (1989), Breakout (1993), and Black Magic (2005).