Loctite’s Jamaican Dancehall Super Bowl Commercial Scores


News Americas Now, NEW YORK, NY, Tuesday, February 3, 2015- Loctite scored big with a Jamaican dancehall flavored commercial at the Super Bowl on Sunday night.

The commercial is called “Positive Feelings” and was the company’s first ever Super Bowl commercial.

The commercial, which cost the company $4.5 million to air, promotes the company’s super-glue and involved a variety of people dancing to a Jamaican dancehall inspired song. The commercial is considered one of the best at the Super Bowl and generated lots of buzz in social media.

Loctite is a German owned brand of super glue, adhesives, sealants and other products. The commercial can be viewed on Youtube here: https://www.youtube.com/watch?v=JaK85bFQwSM