Louis Vuitton steps up accessories revamp with new designer

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PARIS (Reuters) – Louis Vuitton has hired Proenza Schouler accessories designer Darren Spaziani as part of the luxury brand’s efforts to reposition itself as more exclusive and upmarket. Louis Vuitton, the world’s biggest luxury brand and part of French group LVMH, has been trying to become more elitist after suffering a dip in demand for the 600-700 euros ($810-$940) logo-embossed canvas bags on which it built its profitability. …

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