Meet the artisans: LVMH fires new shot in luxury marketing war

Christmas in August

A technical expert inspects a cellar at the Hennessy factory in CognacBy Astrid Wendlandt PARIS (Reuters) – LVMH will throw open the doors of its Louis Vuitton workshops and Hennessy cognac cellars at the weekend in the latest salvo of an advertising war among luxury groups to show off the craftsmanship behind their brands. Starting on Saturday, the world's top luxury group by sales and market value will also offer behind-the-scenes tours of Christian Dior's salons, Guerlain's perfume plant outside Paris and Fendi leather shoe and handbag workshops in Italy. …

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