Millward Brown & Affectiva Bring New Emotional Insights to Emerging Markets – San Francisco Chronicle (press release)


San Francisco Chronicle (press release)

Millward Brown & Affectiva Bring New Emotional Insights to Emerging Markets
San Francisco Chronicle (press release)
To deliver deeper insight into the emotional impact of TV advertising in emerging markets, including Latin America and Asia Pacific regions, Millward Brown combines their Link™ ad copy evaluation and optimization solution with Affectiva's Affdex

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