More mannequins, less clutter at heart of JC Penney plan

The sign outside the J.C. Penney store is seen in WestminsterNEW YORK (Reuters) – More mannequins are on the floors of J.C. Penney stores. About 40,000 more. They are one of the most visible changes J.C. Penney Co Inc Chief Creative Officer Michael Fisher has made to try to revive the 110-year-old department store chain, whose sales plunged 26.6 percent last quarter and whose shares have tumbled more than 50 percent this year. Penney has a plan to transform its 700 larger stores by 2015: each store will contain 100 boutiques, offering brand-name fashion and home merchandise ranging from Levi's to PVH Corp's Izod to Martha Stewart. …