By NAN News Editor
News Americas, NEW YORK, NY, Fri. Oct. 12, 2018: The music of Major Lazer MØ, DJ Snake will soon be heard on a Caribbean tourism commercial from The Caribbean Hotel and Tourism Association (CHTA), and the Caribbean Tourism Organization, (CTO).
“Lean On,” one of the most-streamed songs of all time on Spotify by the artistes will be featured on “The Rhythm Never Stops” marketing digital campaign which started on Wednesday, October 10th. It is designed to entice travelers to revel in the Caribbean’s incredible natural beauty, diverse cultures and hidden treasures.
Supported by a select group of destinations and private sector partners, the video presentation targets social media, including Facebook, Instagram and Google Display.
The initial phase of the online campaign runs for 12 weeks and highlights destinations such as The Bahamas in the north; Cayman Islands and Jamaica in the western Caribbean; the French department of Martinique and its eastern Caribbean neighbor St. Lucia, as well as Grenada and Trinidad & Tobago in the south.