MIAMI, July 19, 2011 /PRNewswire/ — The Puerto Rico Hotel & Tourism Association (PRHTA) has launched its new destination booking engine at While the engine is also available on, the use of the ‘destination’ domain is meant to build credibility with consumers. The agreement with Regatta Travel Solutions to launch the new booking engine was announced on May 17th and has already far exceeded the performance of the PRHTA’s previous booking engine.

“This is just another example of how a Destination Marketing Organization can significantly increase the amount of revenue that they produce for their destination by using Regatta OTA Software on its website,” said Ashwin Kamlani, President of Regatta Travel Solutions. “As more hotels in Puerto Rico join the effort we will certainly see further improvement in performance.”

“Our members are thrilled,” said Clarisa Jimenez, President of PRHTA. “Regatta has been great to work with and we have already surpassed the number of bookings with Regatta that we used to do in an entire year. Even the larger chain hotels are getting involved now.”

About The Puerto Rico Hotel & Tourism Association
The Puerto Rico Hotel & Tourism Association was established in 1950 in San Juan as a not-for-profit organization. It is made up of more than 570 corporate members such as hotels, restaurants, airlines, tour and car rental companies, cruise lines and suppliers of goods and services to the tourism industry. The Puerto Rico Hotel & Tourism Association (PRHTA) represents, protects, promotes, informs and educates its members to enable them to achieve their business objectives.

About Regatta Travel Solutions Inc.
Founded by Ashwin Kamlani, Regatta Travel Solutions provides specialized online booking technology and marketing tactics for DMOs (Destination Marketing Organizations). DMOs that use Regatta to book travel on their sites can increase demand for their destination, lower the cost paid by suppliers per booking, and increase membership and participation for their organizations. Visit for more details.

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