Roberto Cavalli slams celebrity endorsements, commends Instagram

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Cavalli poses before the start of his Spring/Summer 2014 collection during Milan Fashion WeekBy Isla Binnie MILAN (Reuters) – Roberto Cavalli wants the world of fashion to turn its back on celebrity endorsements, and likes to use Instagram to stay in touch with his customers, the flamboyant Italian designer said at Milan fashion week on Thursday. Speaking before unveiling a womens autumn-winter collection for his youth-focused Just Cavalli line, the designer said he gave his clothes to famous people, but refused to engage a celebrity to promote his brand – a role known as a testimonial. Recently, fashion house Versace chose Lady Gaga to appear in its campaigns, while down jacket maker Moncler featured U.S. rapper Pharrell Williams in adverts for its sunglasses.