15 Years Of Caring: Blue Diamond Resorts Turns Milestone Into Movement

News Americas, ST. MICHAEL, Barbados, June 03, 2025: As Blue Diamond Resorts enters a milestone year, the company is proud to unveil its “15 Years of Caring, 15 Acts of Change” initiative, a program that reinforces its ongoing commitment to social responsibility and sustainability across the Caribbean. Marking its 15th anniversary under the motto Fifteen & Forward, this yearlong celebration is not only a reflection of the company’s journey but also a renewed pledge to create meaningful change in the destinations it calls home.

Blue Diamond Resorts has long recognized that the success of its operations is deeply connected to the wellbeing of its surrounding communities and environments. The “15 Years of Caring, 15 Acts of Change” campaign brings this philosophy to life through a series of purposeful monthly actions, each aligned with global awareness days and designed to generate lasting impact.

The campaign began earlier this year with a wetlands clean-up and restoration initiative in recognition of World Wetlands Day, followed by a series of immersive Earth Hour activities including beach cleanups, coastal dune reforestation, recycling contests, and the coordinated shutdown of non-essential lights across the resorts to raise awareness about climate change and energy conservation. In April, tree-planting programs marked Earth Day across multiple destinations, and most recently, guests and staff participated in a friendly resort-wide recycling challenge in celebration of World Recycling Day. These early efforts have laid a strong foundation for the meaningful work still to come.

In the months ahead, Blue Diamond Resorts will continue to activate properties across its brands—including Royalton Luxury Resorts, Royalton CHIC Resorts, Hideaway at Royalton Resorts, Planet Hollywood Beach Resorts, and Mystique by Royalton— with upcoming initiatives like a Sustainability Rally featuring themed educational stations to celebrate World Environment Day. This summer, the company will also welcome 40 children with medical conditions to Planet Hollywood Cancun, An Autograph Collection All-Inclusive Resort, in collaboration with a charitable foundation, offering them a joyful week filled with memorable experiences and entertainment.

Other upcoming initiatives include a plastic-free habits challenge in July, cultural fairs honoring Indigenous heritage in August, and community-driven actions such as food bank support, school adoption programs, and animal shelter donation drives. The year will culminate in December with a Volunteer Day focused on environmental and social improvements carried out in collaboration with local communities.

These activities build upon a broader framework of sustainability practices that Blue Diamond Resorts continues to strengthen year after year. The company’s resorts have been awarded global certifications that recognize their efforts in areas such as energy efficiency, water conservation, waste reduction, and responsible sourcing as integral pillars of its operations.

As it looks ahead, Blue Diamond Resorts remains dedicated to expanding its impact with purpose. The 15th anniversary is not just a celebration of what has been achieved—it is a reaffirmation of the company’s forward-thinking values and its role in shaping a more sustainable and inclusive future for hospitality.

For more information on Blue Diamond Resorts’ 15th anniversary initiatives, visit bluediamondresorts.com.