News Americas, BRIDGETOWN, Barbados, Fri. Aug. 30, 2013: Travel marketing expert Paul Cohen will provide Caribbean and international tourism stakeholders with the key ingredients needed to increase business from major emerging markets during a presentation at the State of the Industry Conference (SOTIC) in Martinique this October.

Cohen’s presentation is set for Friday October 18th at the Caribbean Tourism Organization conference. The theme for this year’s State of the Industry Conference is “Perfecting the Experience. Delivering Authenticity.” The annual conference brings together tourism professionals, academics, researchers, policy-makers and journalists is organized by the Caribbean Tourism Organization in conjunction with the Martinique Tourism Bureau.

The travel expert who is vice-president of the US-based travel services company, Optriant, will focus specifically on the so-called BRICS (Brazil, Russia, India, China and South Africa) nations.

He is expected to analyze current trends in international travel, advise how those looking to penetrate these emerging markets can measure results and reveal the secrets to understanding these growing markets and expectations of the travelers.

“International travel is expected to reach a new all-time high in 2014 and the growth is driven by emerging markets,” said Cohen. “China, Russia and Brazil are growing markets but which of these are ready to visit the Caribbean? Does our destination have the tourism product available that these travellers are looking for?”

The State of the Industry conference will be held from October 15th-18th. It will be preceded by the CTO business meetings – including meetings of the CTO Board of Directors and the Council of Ministers and Commissioners of Tourism.

For more information on how you can register and learn more about the conference, visit www.onecaribbean.org.

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