Topshop offers customers new runway trendspotting technology

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Topshop's digital billboards will give customers instant access to trends from the Topshop Unique show on Sunday at London Fashion Week.During London Fashion Week, the UK’s style-savvy retailer is partnering with Twitter to give trendhunters instant access to next season’s key looks hot off the catwalk. Topshop will unveil its latest digital innovation live at the Topshop Unique Fall15 fashion show at 3pm GMT on Sunday. For the first time, Twitter technology will enable the most covetable trends from the show to be almost instantly displayed on six real-time shoppable billboards in London, Leeds, Birmingham, Manchester, Liverpool and Glasgow. Another special feature of the Topshop fashion show is the “vine booths”.

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