Topshop: playing with the big boys but keeping it real

Topshop Head of Design Emma FarrowIt has a new store opening on Fifth Avenue, Kate Moss’s latest collection will hit the shops within weeks, and its catwalk show is a highlight of London Fashion Week — but Topshop is not taking life too seriously. With our Unique girl, we’re saying it’s ‘How NOT to be a lady’,” head of design Emma Farrow told AFP a few days before the show. Founded 50 years ago in the basement of a department store in Sheffield, northern England, Topshop has undergone a remarkable transformation in the past decade to become a global fashion player, a purveyor of cutting-edge style and a sponsor of new talent. But despite the catwalk show and plans to open a 40,000-square-foot store on New York’s Fifth Avenue this year, Topshop has managed to keep its image as the rebellious little sister of British fashion.