Vera Wang scraps $500 China try-on fee, knockoffs still flourish

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Designer Vera Wang greets the crowd following her Vera Wang Autumn/Winter 2013 collection during New York Fashion WeekBy Melanie Lee SHANGHAI (Reuters) – Vera Wang, the queen of bridal couture, is abolishing the nearly $500 fee she charged Chinese brides-to-be to try on a garment at her new Shanghai bridal boutique after the move, meant to deter counterfeiters, set off a global outcry. Local and global media had criticized the surcharge as being discriminatory because it was applied only in China, at the company's Shanghai store, which staged a "soft opening" in January as the company's first bridal salon in the country, a vast potential market as the numbers of wealthy grow. …

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