News Americas, MIAMI, FL, Fri. June 8, 2018: Cricket West Indies (CWI) has announced that Sandals Resorts has agreed to a long-term contract to become the new principal partner and team sponsor of the WINDIES, following their support of last week’s Hurricane Relief T20 Challenge at Lord’s.
The new partnership will run until December 31, 2020 and is effective immediately. It will cover all WINDIES teams from U-15s through to the WINDIES Men’s and Women’s teams.
As part of the agreement, Sandals will have their logo inscribed on all WINDIES playing and training clothing, as well as benefiting from activating WINDIES cricket in their marketing and social responsibility program. Sandals will also enjoy stadium branding at all home matches and broadcast sponsorship of all WINDIES matches shown on Sky Sports.
“WINDIES cricket is the heartbeat of the Caribbean and we’re thrilled to partner with such a prestigious international brand as Sandals which is also synonymous with promoting the best of the Caribbean to the world,” said CWI CEO Johnny Grave.
Sandals replaces Digicel as the team’s sponsor. The telecommunications giant recently ended a 13-year agreement with Cricket Windies.
Chairman of Sandals, Gordon ‘Butch’ Stewart, said the partnership between the two entities is a natural fit.
“Our relationship with West Indies cricket is not a new one, having sponsored tours to the UK in 1995, 2000 and 2004, and we have now deepened our support for the WINDIES with this sponsorship which will cover all upcoming tours including the World Cup until the end of 2020,” Stewart said.
“We have absolutely loved our association with West Indies Cricket over the years, and we look forward with great enthusiasm to this latest partnership, which started with a win against the ICC World XI in the hurricane relief fundraising match at Lord’s on May 31. We look forward to the WINDIES continuing its winning ways in the series against Sri Lanka, and the others to come.
“Sandals believes in the collective power of our Caribbean people, which has been at the heart of our success as the World’s Leading All-Inclusive Company for 22 consecutive years. Similarly, the WINDIES has been one of the most important institutions in fostering regional unity and pride. Sandals and West Indies cricket are two of the most successful indigenous brands to have come out of the Caribbean, which makes this partnership a natural fit, and we are proud to work alongside Cricket West Indies once more.”