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News Americas NEW YORK, NY, Weds. July 21, 2021: As a Caribbean or Latin American entrepreneur, you have a brilliant idea for a product and/or service that effectively fills a market gap. Your company is in the initial stages of development, with venture capitalists starting to show an interest. But you still don’t have all the funding you need. Your business plans are sketchy at most. It is starting to look like your entrepreneurial dreams will never come into fruition. Thankfully, there are loads of useful tools out there that can help startup companies to get the ball rolling properly. We are going to be discussing some of them in our article today. Continue reading to find out what these incredible tools are.

1.) Business Name Generator

One of the hardest parts of developing a startup company is coming up with a name. You want something that stands out and is relevant to your product and/or service. However, as any creator knows, names are a massive stumbling block, and you can’t keep using the placeholder forever. Fortunately, there is a quick and easy solution to this problem. Using a business name generator can be the answer to your problem. By inputting specific keywords that are relevant to your business, these tools can produce a massive list of potential names for you. They are also completely free to use. So, you can finally get rid of that annoying placeholder you have been using for the past couple of months!

2.) Website Building Software

Websites are expensive. First, you need to purchase a domain to host your webpages. Second, you likely will need to hire a marketing agency or graphic design company to build your startup company’s website. Thirdly, there are some general maintenance costs to consider. All in all, websites can be a real drain on your already-limited resources. But they don’t have to be! Certainly not if you use website building software. With site building tools you can create a website which is integrated seamlessly to a set of back-office tools. Website builders also provide businesses with a free domain (which can be purchased at a later date). You don’t need to hire a graphic design company to make your website look attractive either. Most website building tools come with templates that you can customize to make your webpage look completely unique. If you want to save money and build a website more easily, then these powerful tools are definitely the way to go.

3.) SEO Plugins

Search engine optimization is essential for startup companies that are trying to build their online presence. For those who aren’t aware, SEO is a content-based marketing strategy which helps to direct organic traffic towards a business. That’s not all SEO does; it means that when people type in your company’s name on a search engine (like Google or Yahoo), they will actually be able to find your website if your SEO strategy is efficient. Businesses that have not been optimized essentially inhabit a digital ‘black hole’. Unless customers have a link, they will be unable to find your website. Luckily, there are plenty of plugins that can help rookies with SEO. The majority of these tools are available for free with purchase options that give you access to additional features. If you are struggling with SEO, then you can use one of these plugins to guide you in the right direction.

4.) Content Management Systems

If you want to increase the efficiency of your operations and ensure all your projects are organized properly, then using a content management system is essential. This software is usually free to use (though you may need to pay to unlock additional features), making it an appealing option to startup companies that want to improve their efficiency. Content management systems make group collaboration much easier than ever before as well. All your documents are kept in one place, which others can access if granted permission, and make edits as they see fit. You can keep track of everything from your finances to creative projects with a content management system.

5.) Email Marketing Software

Most startup companies have a long list of email addresses for clients, colleagues, collaborators, customers, and stakeholders. It is important to keep in contact with these people so you can provide them with updates, chase up leads, maintain a positive relationship, and ask about PR opportunities. However, sending loads of email can be a real drain on time and resources. That’s why email marketing software can be a real benefit to startup companies. These tools allow you to segment your email addresses, ensuring you message the right people with relevant information. Email marketing software also means you can send messages in bulk with the click of a button. As appearances matter, you can tailor the appearance of your emails with this software, too.

These are some incredibly useful tools for startup companies. Most of these solutions are completely free to use, so you can take full advantage of them without spending a dime!

Digital Marketing by Hard Beat Communications