‘Live in Levi’s’ campaign anchored in everyday life

This summer, the brand that invented blue jeans over 140 years ago launched a new advertising campaign inspired by ordinary people and everyday situations. There’s a good chance the new Live in Levi’s ad will remind you of something from your own life. Departing from the unattainable glamor we’re used to seeing in fashion ads, the campaign depicts ordinary people experiencing everyday situations that are anything but boring.  “‘Live in Levi’s’ is more than a campaign, it’s an optimistic new direction that reinvigorates the Levi’s brand’s soul,” said Levi’s marketing director Jennifer Sey.