By NAN Staff Writer
News Americas, NEW YORK, NY, Weds. Oct. 29, 2014: Singer Taylor Swift has been named Global Welcome Ambassador for New York City.
Swift announced on “The View”that she will be donating the proceeds from the sale of her single, “Welcome to New York,” to New York City Public Schools.
“I’m still learning but I’m so enthusiastic about this city that I feel like when I love something, I’m very vocal about it,” Swift said earlier this week during an appearance on “Good Morning America.”
“I just go around going like, ‘Everybody, New York is amazing.’ So I think they just picked up on that and they gave me, like, a title,” she said.
As part of the collaboration with Taylor, NYC & Company launched a global tourism campaign—Welcome To New York—named after Taylor’s song of the same name from her top charting new album, 1989. “Welcome To New York” celebrates how welcoming New York City is to everyone, inviting the world to visit New York City and explore its five boroughs. As New York City’s Global Welcome Ambassador, Taylor will showcase the City’s unparalleled vibrancy that inspired her to write “Welcome To New York,” reinforced by the refrain “It’s been waiting for you.”
“New York City is a truly welcoming city, and “Welcome To New York” perfectly exemplifies the unrivaled hospitality, energy and excitement that can be felt throughout all five boroughs,” said Fred Dixon, president and CEO of NYC & Company. “We are pleased to work with Taylor Swift to welcome visitors from around the world, as she was welcomed this year, and couldn’t have asked for a better synergy between Taylor and NYC & Company to tell our story about what makes New York City, New York City.”
“The new Welcome To New York song is a perfect anthem for New York City and captures the energy and spirit of our world-class destination,” said Emily K. Rafferty, Chairman of the Board of NYC & Company and President of The Metropolitan Museum of Art. “Through this unique collaboration with Taylor Swift and the launch of this exciting new global tourism campaign, we will inspire more visitors to come here to experience the rich offerings of the five boroughs.”
The singer who this week also served as a guest coach on top NBC reality show, The Voice, also made time for the Late Show with David Letterman, in New York City at the Ed Sullivan Theater on Tuesday October 28, 2014. (Photo: Hayden Roger Celestin)
