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News Americas, NEW YORK, NY, Fri. Mar. 25, 2011: A group that provides assistance to Caribbean athletes at the Penn Relays annually is taking an innovative approach to its fundraising efforts this year.

Non-profit group, Team Jamaica Bickle, founded by Jamaican migrant Irwine Clare, has launched the TJB Business to Business (B2B) 50×50 relay.

According to Clare, the Relay concept was launched to engage local Caribbean businesses to support the group and the athletes while driving enthusiasm for the April Penn Relays experience.

Clare says the goal of the TJB B2B 50×50 Relay Campaign is to bring a core group of fifty community businesses together in an effort to raise the targeted amount of $50,000.

“These funds will strengthen Team Jamaica Bickle’s programs for Penn Relays 2011 thru 2012, culminating in the 2012 Olympics,” he said. “The relay expresses an each-one-bring-one effort.”

Each business owner is being asked to commit a minimum $500 hundred dollars to kick start the effort and bring a fellow business to the table. A TJB B2B 50×50 collection container will also be placed in each business location so that members of the public can make their donations.

Several local businesses have already pledged support for the program including Jamaica Air Express Couriers, (lead partner) Health Conscious, Vegan Delight, Sams Caribbean Marketplace and local Restaurants: Super Wings, The Door, Footprints and Port Royal.

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The annual Penn Relays is set for April 28-30 in Philadelphia.

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