Zaxby’s New Ad Is All About Pronouncing “Caribbean”

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By NAN Staff Writer

News Americas, FORT LAUDERDALE, FL, Friday, Feb. 1, 2019: Zaxby’s, a US fast food restaurant chain offering chicken wings, chicken fingers, sandwiches, and salads, has created some waves on social media for its ad that is focused on the pronunciation of the word “Caribbean.”

The ad is being used to promote the company’s version of Caribbean jerk sauce, which it says features mango, habanero and jerk spices.


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In the Boneless Wings Meal TV Commercial, ‘No Matter How You Say It,’ a black man is seen dining with a black woman, eating the chicken with the sauce and saying: “Co-ribbean.”

He is interrupted by a White woman who says its: “Ca-ri-bbean” while another white man chimes in to says its: “Carib-bean.”

The point: “Not everyone agrees how to pronounce Zaxby’s boneless wing sauce.”

On Twitter, several people commented on the ad with @cthewiseman noting that “this white lady is insinuating that her pronunciation of Caribbean is “correct” over the pronunciation from a black man” while @marianaMargrave added:  “… the pronunciation of Caribbean spoken by a black man and like…it feels kind of racist? I think the white girl’s way of pronouncing it isn’t even the correct one????”

See the ad here and judge for yourself.

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