News Americas, NEW YORK, NY, Fri. Mar. 22, 2013: The rhythm is definitely reggae as are the back ground chorus, but then comes the artist formerly known as Snoop Dogg – now Snoop Lion, and you find yourself thinking firstly – what the crap is this?; and secondly, how did this get made?
Is it rap? Is it reggae? Or is it simply, Snoop’s attempt at mimicking Jamaica’s greatest art form – reggae music? Sounds simply like what it is – a rapper trying to sing reggae – in a silly, sing songy, slowed down way! Just listen to La La La and you’ll get the drift.
And sure Diplo, the producer, should be given high marks for production. But he simply can’t turn a rapper into a reggae artist over night.
So while Calvin Broadus Jr. or Snoop, has reinvented himself and shifted from rap to reggae and away from releasing violence ridden lyrics to trying to be a Rasta, the move that has yielded “Reincarnated,” and set to be released on April 23rd, is hardly likely in my opinion to make it on to the Reggae Grammy list.
And no visit to the birthplace of Bob Marley and Peter Tosh or being renamed by reggae statesman, Bunny Wailer, as Snoop Lion, is going to help that!
Snoop, do us a favor please! Stick to what you know best and RAP!
See more on this story from my One Caribbean Television segment today: